The Emotional Side of Selling and Buying a Diamond

Round Diamond Engagment Ring Made by Jonathan's Fine JewelersBeing a diamond buyer is not always glamorous or fun. Buying watches, now that’s fun. Even buying some estate jewelry can be fun, but buying diamonds is not always fun.  We often get men and women who come in with engagement rings that were never worn or used, and not because they were handed down through the generations, but because of a break up.

When a person walks into your office and says they want to sell you their engagement ring you have to deal with the emotional side of selling and buying.  It’s a very touchy and touching meeting that leaves not only me, as the buyer, but the seller exhausted.

I don’t know how other diamond buyers do it, but I get emotionally invested in every customer that sits across from me. I develop a relationship with them. I listen to their story and talk to them. I’m not just buying their jewelry and writing a check, but I’m making a human connection with them.

I look into the brave eyes of these sellers and it touches my heart each and every time, and I want to help them. I think of the lives they had planned to make for themselves with the promise of that rock and metal and how it all came shattering down around them.

I know they are hurting, no matter how brave they are trying to be or how angry they are acting; deep inside the pain is there. There is no question it is better to sell the ring before you have a wedding if it isn’t right and go through a divorce, but it is still a huge loss and that ring represents what you thought your future was going to be. The sparkle of the diamond is the promise of a bright future, and just because it isn’t shining on your fiancés finger doesn’t make that diamond sparkle less, it still sparkles the same.

Here is what’s really hard to tell the seller,

“You won’t get the same amount of money that you spent on the ring. You can’t resell the setting.  It was made for someone else and it isn’t sellable.”

Although most people understand this and just want out of the emotional side of the ring with little fuss, there are those that will get irate over the fact that they aren’t getting back the monetary side of the ring.

I try to speak gently to make the monetary blow as easy as possible.  I try to work with them and give them as much as I can. I try to do everything I can. And, if you buy the ring from us, we have a guarantee that we will buy it back at 85% of what you paid for the diamond for your lifetime, but if you didn’t, we just have to go by what it is worth based on the certification and the rap sheet and the diamond DNA.

Divorcing your past is hard even if you didn’t go through a divorce. Whew…sometimes this is a tough job.

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Sergio About Sergio

Sergio Nuncio has been a diamond and watch buyer for over 20 years. He loves valuating fine estate jewelry, diamonds, watches and gold. When Sergio isn't working with diamonds, he is working on his salt water aquarium, fishing or spending time with his wife and children.

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